While there isn't a one-size-fits-all study on the impact of a good website on driving customers, several research findings and case studies highlight its importance:
Google Research: According to Google, 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer/tablet did the same. This underscores the importance of having a strong online presence, including a well-designed website, for driving offline conversions.
Adobe's State of Content: Adobe's study found that 38% of people will stop engaging with a website if the content or layout is unattractive. This highlights the crucial role of website design in capturing and retaining visitors' attention.
Sweor's Web Credibility Research: Sweor's research revealed that 75% of consumers judge a company's credibility based on its website design. A well-designed website instills trust and confidence in potential customers, leading to higher conversion rates.
HubSpot's State of Inbound:
HubSpot's research found that companies with a blog on their website tend to attract 55% more website visitors than those without a blog. This underscores the importance of regularly updating and providing valuable content on your website to attract and engage customers.Neil Patel's Case Study: In one case study, Neil Patel found that optimizing a website's conversion rate can lead to significant increases in revenue. By improving the website's design, content, and user experience, he was able to increase conversions by 13.1%.
While these studies provide valuable insights into the impact of a good website on driving customers, it's essential to recognize that the effectiveness of a website depends on various factors, including industry, target audience, and marketing strategy. Nonetheless, investing in a well-designed and user-friendly website is undoubtedly a worthwhile endeavor for businesses looking to attract and retain customers in today's digital landscape.